The radio. You listened to it, you listen to it, and you will listen to it.

13 February 2026 estilos-de-vida sostenibilidad tradiciones

There are inventions that change the world, and then there is the radio, which walks alongside it. Without demanding exclusive attention, without screens, without posing. The radio has been there for more than a century, moving through wars, revolutions, crises, lonely early mornings, and millions of rushed breakfasts. And every February 13th, World Radio Day reminds us of something very simple and very powerful: this medium is more alive than ever.

Radio was born as a technological revolution and ended up becoming an emotional one. It was the first medium capable of speaking to millions of people at the same time, creating a shared experience that is invisible yet intimate. A voice that arrives without being seen, slipping into the kitchen, the car, the workplace, the countryside, or a dark room at three in the morning.

To inform, to entertain, and to accompany: that has always been its superpower. When there was no television, radio told stories. When there were no social networks, radio connected communities. And when everything fails—blackouts, disasters, crises—radio keeps working. Literally. A battery-powered transistor radio can be the difference between silence and information. Let’s remember the last blackout Spain experienced: the only way people were able to stay connected to what was happening was through transistor radios or car radios. What a blessed invention!

But we shouldn’t think of radio as something from the past. Quite the opposite. Radio has reinvented itself time and again. It adapted to FM, to the car, to the internet, to streaming, and to the podcast universe without losing its essence: words, music, and the magic of imagination. Because radio doesn’t give you everything done for you; it invites you to complete the story in your own head. And that, in a world saturated with images, is almost an act of rebellion.

What’s more, radio has something few media still preserve: credibility and closeness. The relationship between the speaker and the listener is direct, almost personal. There are hosts who accompany us for years without ever knowing us, yet they become part of our routine, our memories, and the soundtrack of our lives—voices we associate with a particular stage, a place, a specific emotion.

From major networks to community and local stations, radio remains a key tool for cultural diversity, freedom of expression, and access to information. It gives a voice to those who don’t always have one, connects territories, languages, and generations. In many parts of the world, it is still the only accessible medium—the cheapest and the most democratic.

And then there’s the fun side. Radio is improvisation, on-air mistakes, laughter that slips out, songs that arrive exactly when you need them, impossible contests, heated debates, and silences that say more than a thousand words. It is current affairs and companionship. It is rigor and humor. It is a serious medium that doesn’t take itself too seriously.

In the age of “look at me,” radio keeps saying “listen to me.” And that’s what makes it special. It doesn’t demand visual attention, it doesn’t interrupt—it accompanies. It lets you live your life while it’s there, like a good friend who doesn’t need the spotlight to matter.

Celebrating World Radio Day is celebrating a resilient, human, and deeply emotional medium. One that doesn’t follow trends, but understands people. That doesn’t shout, yet reaches far. That can’t be seen, but can be felt.

So today, turn the volume up a little. Listen to a new voice or return to the familiar one. Whether it’s news or music radio, treat yourself, enjoy it, take care of yourself. Because as long as someone has something to say and someone else is willing to listen, radio will never, ever go silent.