Today's blog post is meant to make you drool just a little. To let you drift into a world where sweetness—specifically cocoa spread—is the star, and where you treat yourself without guilt. Are you ready? Then here we go.
P.S.: we recommend having a spoon or a slice of bread and a knife handy (without attacking anyone).
Why?
We’ll tell you. Enjoy! (We take no responsibility for any possible consequences that may follow reading this article 😊).
Today, like every February 5th, chocolate lovers have the perfect excuse to indulge, guilt-free, in one of the most universal pleasures: Nutella. The fact is that: today is World Nutella Day!! A date as sweet as it is curious, paying tribute to one of the most famous cocoa and hazelnut spreads in the world. But why does this day exist? What makes Nutella so special? And above all, why has it managed to win over entire generations in every corner of the planet?
The origin of this celebration didn’t come from a big marketing office, but from a blog. In 2007, Sara Rosso, an Italian-American blogger and true fan of the product, decided to create a special day to share stories, recipes, and memories linked to Nutella. Her idea was simple yet powerful: to celebrate the collective passion for this creamy spread that awakens emotions and nostalgia. The chosen date, February 5th, is not connected to any historical milestone of the brand, but rather to something much more sensory—the winter season in the Northern Hemisphere, when comforting flavors and long breakfasts are especially appealing. The success was so great that in 2015 Rosso officially handed over the rights to World Nutella Day to Ferrero, the company behind the product.
To understand why Nutella inspires such devotion, we have to travel back to post-war Italy. In the late 1940s, cocoa was scarce and expensive. In that context, Pietro Ferrero, a pastry chef from the town of Alba in the Piedmont region—an area famous for its hazelnuts—had a brilliant idea: mix cocoa with ground hazelnuts to stretch the product and create a sweet, energy-rich spread. This is how a paste initially known as “Supercrema” was born, which went on sale in 1951. Years later, in 1963, his son Michele Ferrero perfected the recipe, changed its composition, and gave it the name that would go down in history: Nutella. In April 1964, large-scale production began in Europe, marking the start of a global phenomenon.
NOW, SWEET FACTS
Today, Nutella is much more than just a spread. It is a cultural icon. One jar is sold every 2.5 seconds somewhere in the world, and around 400,000 tons are produced each year. A quarter of the world’s hazelnut production is used exclusively to make it, and each jar contains nearly a hundred hazelnuts. It has even starred in Guinness World Records, such as a collective breakfast of more than 27,000 people in Germany, and it has official ambassadors who represent the brand and lead the celebrations on February 5th.
But its true secret isn’t just in the numbers. Nutella wins hearts because it connects with something emotional. It’s the taste of childhood, of weekend breakfasts, of spontaneous snacks, and of small everyday pleasures. Its creamy texture, its perfect balance between cocoa and hazelnut, and its versatility—on toast, crepes, desserts, or straight from the spoon—have turned it into a timeless classic.
World Nutella Day is not just a campaign or a curious date on the calendar. It’s a celebration of enjoyment, culinary creativity, and those flavors that make us happy without asking for explanations. Every February 5th, the whole world comes together around one simple gesture: opening a jar and letting go.
