MarSenses: a best practice about the implementation of an equality plan

In 2020, the owner of MarSenses, a member of a hotelier family with 40 years of industry experience, rebranded the hotel group by inspiring a change in corporate values through the implementation of an equality plan. This transformation places MarSenses’ people at its heart, introducing a new organisational structure and directors. The company’s new business model prioritises inclusiveness by considering employees’ opinions for decision-making. Additionally, MarSenses collaborates with associations in the Balearic Islands to create employment opportunities for individuals at risk of social exclusion. The rebranding aimed to redefine the company in a more considerate and inclusive way...