Palma has embarked on an ambitious cultural journey: to become the European Capital of Culture in 2031. The candidacy, officially presented by the City Council (Palma’s local government) and supported by the Balearic Government, is built around the slogan “Mediterrànea in Motion”, a declaration of intent that reflects the city’s aspiration to become a Mediterranean hub of creativity, sustainability, and social transformation.
Far from being a mere tourism project, Palma 2031 is conceived as a comprehensive initiative to rethink the city through culture. The aim is to transform Palma into a fairer, more accessible, sustainable, and (more) inclusive model city, putting its residents at the center. As city officials have highlighted, this is a participatory process that goes beyond the year of the title itself, with the goal of leaving a lasting legacy.
The project’s candidacy is based on an open and collaborative framework, featuring artistic and scientific working groups that bring together creators, experts, and educators. It promotes an inclusive and accessible culture that removes barriers and fosters participation among all communities. Sustainability is seen as a driving force for urban and social transformation, advancing a more balanced and environmentally respectful model. It also seeks a European projection, connecting with other regions and strengthening Mediterranean identity. Ultimately, its goal is to leave a lasting legacy—improving infrastructure, revitalizing neighborhoods, and strengthening local cohesion and talent.
The project has already taken its first concrete steps. The corporate image of Palma 2031 has been publicly unveiled, symbolizing the union between Mediterranean tradition and innovation. Meanwhile, the artistic, cultural, and scientific working groups are already in progress, developing proposals that will shape the core of the program.
In addition, the Palma City Council has brought the candidacy to Brussels, presenting the main pillars of the project to European institutions. Institutional support has been immediate: the Government of the Balearic Islands has expressed its backing, reinforcing the shared commitment of public administrations to this transformative cultural vision.
Achieving the title of European Capital of Culture in 2031 would represent a major opportunity for the city. First, it would boost its international visibility, attracting more mindful tourists and visitors interested in culture and the authenticity of local life. It would also generate economic and social growth, creating jobs in creative, educational, and service sectors, as well as driving the development of new infrastructures and cultural programs.
But beyond the tangible benefits, the true value lies in the social and cultural legacy: a more participatory citizenry, more accessible spaces, and a strengthened collective identity. Palma could establish itself as an example of a Mediterranean city that combines history, innovation, and sustainability.
What Challenges Lie Ahead?
The enthusiasm surrounding the candidacy coexists with challenges that cannot be ignored. Funding is one of the main ones: significant resources will be required to make the planned programs and projects a reality. Institutional coordination will also be key, ensuring that the City Council, regional government, national authorities, cultural associations, and citizens work together coherently.
Another challenge is maintaining balance between tourism and residents. Palma seeks to redefine its tourism model—moving away from excess and aiming for a livable city where culture benefits both visitors and inhabitants. In addition, the project must ensure continuity and realism over time, with clear goals and commitment that transcend political cycles.
Finally, authentic citizen involvement will be essential: the people of Palma must feel that this candidacy belongs to them— that it reflects their identity and is not a top-down initiative.
In short, Palma 2031 is an invitation to imagine a city in motion—one that looks to the future while staying true to its Mediterranean essence. A Palma that embraces culture not merely as a spectacle, but as a transformative force capable of improving everyone’s quality of life.
The time has come to see Palma transform, grow, flourish, and connect.
It’s Palma’s moment.
