For our fifth anniversary, we’ve gone all out and launched a campaign that’s completely different from anything we’ve done so far. But the moment calls for it! Let us introduce you 'Homo Postureta Corporativus'.
Yes, the name is bold, but the message is very simple: less posturing, more coherence. After five years, we’ve finally put in black and white what we are (and what we’re not). We call it Human Circular Hospitality — not just a nice-sounding concept, but the real way we do things: putting people at the center, creating genuine positive impact, and understanding hospitality as something deeper than simply delivering good service.
On this journey, we’ve been supported by Mandarina Brand Society, and we created the campaign together with Lightbros Creative, daring to speak openly about greenwashing, pinkwashing, and all that “looking good” that’s already worn thin.
We’re not claiming to be perfect. We’re committed — to learning, measuring, improving, and sustaining over time what we say. Because in the end, what makes us different isn’t the narrative… it’s that we truly believe in it and work on it every single day.
You can watch the video here. Feel free to share it on your social media so more people can discover this rather unconventional campaign.
