MarSenses’ purpose goes viral

There are stories you simply tell… and others you savor slowly, like that first cup of coffee that makes everything feel right again. This is one of the latter. Because MarSenses isn’t just appearing on screen — we’re landing on Atresplayer as part of something that truly represents who we are: stories with purpose.

“The New Frontiers of Communication” —brought to life by MARCO— is no ordinary documentary. It’s a showcase of brands that have chosen to stop making noise and start making meaning. Of companies that understand communication isn’t about being louder, but about being relevant. Companies with PURPOSE. And within that landscape of new ways of doing things, there we are, sharing our vision of hospitality: more human, more conscious, more real.

Because MarSenses is not built on beautiful rooms or privileged locations alone. It’s built on decisions. On the belief that being part of a destination also means caring for the people who live in it. By embracing our role as community agents, getting actively involved in the well-being of our surroundings, supporting social causes, and working from a sense of responsibility that runs through the entire company. From our team —the driving force and soul behind everything we do— to every initiative we launch, one idea remains clear: growth only makes sense if we grow alongside the people around us.

And above all, it’s built on respect and visibility. On a firm commitment to the LGTBIQ+ community, with no room for half measures. Especially when it comes to trans people, who still need safe spaces, real allies, and voices that refuse to look the other way. We don’t talk about inclusion as a buzzword — we practice it, we stand for it, and we embed it in every corner of what we do.

In this preview, you’ll get a glimpse of all of this. You’ll also hear Rodrigo Fitaroni putting into words something we deeply believe: that companies have the power —and the responsibility— to be active agents of change. And that taking a stand isn’t risky… what’s truly risky is not doing so.

So go ahead and press play. No rush. Stay curious. You might just discover that behind a brand, there’s much more than meets the eye. There’s intention, commitment… and a genuine desire to do things differently.

And hey, if you pair it with something delicious, even better.

WE ARE A TOTAL VIBE.

For now, enjoy episode 0 through the link right here.
We’ll keep you posted once the full series is available on the platform.